NIL CEOs is an independent educational field guide for athletes and families learning about name, image and likeness. Our focus is practical understanding: what to ask, what to organize and where to verify the rules.
How to use the site
Start with the basics, build a concrete proposal, then review the work and rights before committing. The guides offer educational workflows and clearly labeled examples. They do not promise deals, income or specific outcomes.
Sources and review
Rule, disclosure and tax references link to the NCAA, College Sports Commission, FTC or IRS as appropriate. Source checks are dated on the relevant pages. This edition was prepared with AI assistance and has not been reviewed by a lawyer, accountant or school compliance officer. Policies can change; consult the linked authority and your own advisers before acting.
Independence
This site is not affiliated with or endorsed by the NCAA, a school, the College Sports Commission or any government agency. References identify sources, not partners.
Commercial policy
This edition contains no paid placements or affiliate links. If advertising or compensated recommendations are added, they should be labeled and separated from editorial judgment. A brand paying for exposure should not receive a promise of favorable coverage.
Privacy in this edition
The worksheet runs locally in your browser tab. It does not submit its entries or store them after reload. The site includes no analytics, newsletter collection or advertising scripts. Hosting providers may process ordinary technical request information. External source links lead to sites with their own practices. Avoid entering sensitive identity, bank or tax information in the worksheet.
When information conflicts
Use the current primary source and seek advice for your own situation. Do not treat an older guide or an example as permission to proceed. School, division, jurisdiction and immigration circumstances can change the answer.