THE ATHLETE’S NIL FIELD GUIDE

Your name.
Your next
smart move.

Understand name, image and likeness. Find opportunities that fit. Know what you’re agreeing to.

Start with NIL basics →

Free guides for student-athletes and the people in their corner.

A BETTER STARTING LINE

Big opportunity.
Clearer decisions.

01Understand the opportunity ↗02Build your first proposal ↗03Read the deal, not the hype ↗04Keep your records in order ↗
ATHLETE FIRST. INFORMED ALWAYS.
NAME, IMAGE & LIKENESSPRACTICAL GUIDES + FREE WORKSHEETINDEPENDENT • SOURCE-LINKED

A playbook you can actually use.

PICK YOUR NEXT STEP
01 / UNDERSTAND

What is NIL? Name, image and likeness explained

Understand what NIL means, how a deal works, and which questions to ask before getting started.

02 / FIND OPPORTUNITIES

How to get NIL deals: a practical first-deal plan

Build a focused offer, choose suitable brands, write your pitch and track follow-up without promising results.

03 / REVIEW THE OFFER

NIL deal checklist: what to review before signing

A practical discussion checklist covering deliverables, payment, usage rights, exclusivity and review.

04 / FAMILY FIELD GUIDE

NIL for parents: support without taking over

A family workflow for evaluating NIL opportunities, managing time and organizing professional advice.

05 / STAY ORGANIZED

NIL income records: a practical organization system

Organize agreements, payments, products and expenses before meeting a tax professional.

FREE TOOL / NO SIGN-UP

NIL deal worksheet

Estimate workload, compare cash and costs, and print questions to resolve before committing.

BEFORE YOU SAY YES

Put the deal on one page.

Estimate the work. Separate cash from perks. Bring better questions to your adviser.

Open the free worksheet →
YOUR QUICK CHECKWhat am I delivering?
What am I receiving?
What rights am I granting?
QUICK ANSWERS

Start with the right questions.

What does NIL stand for?

Name, image and likeness. Explore the beginner’s guide for examples and a practical explanation.

Where should I start if I do not have a deal?

Choose a relevant business and a concrete deliverable. Our first-deal plan includes a pitch framework and an outreach log.

Can this site tell me whether a deal is allowed?

No. Your status and the applicable rules matter. Use your school’s compliance process and qualified advisers. Start with the questions to review.

Is this an NIL marketplace or an agency?

No. NIL CEOs is a free educational resource. We do not match athletes with sponsors or represent them in negotiations.